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    How to Find Great Vertical Market Software Investment Opportunities

    How to Find Great Vertical Market Software Investment Opportunities

    Suppose you’re looking to invest in or outright acquire a Vertical Market Software Company (VMSCo), where do you begin? How does one go about finding VMSCo investment opportunities? Sourcing VMSCo investments is a relatively little known topic compared to more traditional private equity investment deal sourcing. A quick Google search reveals hundreds of articles on the best practices of private equity funds for originating investments however, almost all of these articles are
    Vertical Market Software is the Best Opportunity in Tech

    Vertical Market Software is the Best Opportunity in Tech

    Why are Vertical Market Software Companies (VMSCo’s) so interesting? It’s a good question. Most people have never heard of them. Even people who work in the software industry often struggle to rhyme off more than a few. VMSCO’s are usually relatively small (less than 100 employees) and the vast majority are privately held. So why bother writing about them at all. Well, aside from the fact that I spent the past decade working in (or with) hundreds of VMSCo’s and hence I have a
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