How sticky is sticky?
Great VMSCo’s are often referred to as having ‘sticky’ products. Sticky in the sense that customers don’t want to (or can’t) stop using...
How to Create Shareholder Value in Vertical Market Software Companies
This post may seem a bit controversial if you're an entrepreneur who built your business organically, from the ground up, but when I...
The Top 10 Tips for Vertical Market Software Investing
1. Don’t over pay. The single most important factor in driving returns in VMSCo investing is seemingly obvious; it’s purchase price....
How to Find Great Vertical Market Software Investment Opportunities
Suppose you’re looking to invest in or outright acquire a Vertical Market Software Company (VMSCo), where do you begin? How does one go...
Vertical Market Software is the Best Opportunity in Tech
Why are Vertical Market Software Companies (VMSCo’s) so interesting? It’s a good question. Most people have never heard of them. Even...
What is a Vertical Market Software Company (a.k.a a VMSCo)?
According to Gartner, vertical market software is the largest category of the overall software market with over $100B in sales in 2013...