How sticky is sticky?
Great VMSCo’s are often referred to as having ‘sticky’ products. Sticky in the sense that customers don’t want to (or can’t) stop using...
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- Dec 31, 2016
- 8 min
How to Create Shareholder Value in Vertical Market Software Companies
This post may seem a bit controversial if you're an entrepreneur who built your business organically, from the ground up, but when I...
- Nov 29, 2016
- 5 min
The Top 10 Tips for Vertical Market Software Investing
1. Don’t over pay. The single most important factor in driving returns in VMSCo investing is seemingly obvious; it’s purchase price....
- Sep 30, 2016
- 8 min
How to Find Great Vertical Market Software Investment Opportunities
Suppose you’re looking to invest in or outright acquire a Vertical Market Software Company (VMSCo), where do you begin? How does one go...
- May 27, 2016
- 7 min
Vertical Market Software is the Best Opportunity in Tech
Why are Vertical Market Software Companies (VMSCo’s) so interesting? It’s a good question. Most people have never heard of them. Even...
- Mar 26, 2016
- 6 min
What is a Vertical Market Software Company (a.k.a a VMSCo)?
According to Gartner, vertical market software is the largest category of the overall software market with over $100B in sales in 2013...
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